At Custom CRM Magic, we specialize in building custom CRM solutions that help business run smarter, scale faster, and serve customers better. We blend years of technical expertise, entrepreneurial insight, and hands-on industry experience to create solutions that work in the real world.
Why Choose Custom CRM Magic?
- Built by a Business Owner for Business Owners – Our solution is based on real-world success.
- Strategic, Scalable Solutions – Designed to grow with you.
- Simple, User-Friendly Design – Easy to use and intuitive.
- Ongoing Partnership – We’re here to support you every step of the way.
Meet the Founder: Howard Stein
Howard Stein is the founder of Custom Magic CRM and a successful entrepreneur who scaled a Home Helpers franchises using these tools and CRM principles that her now empowers his clients with.
With more than two decades of experience in enterprise technology, Howard previously held leadership roles at major Fortune 500 companies, overseeing global product strategy, digital system integrations, and customer experience platforms. In his last corporate role, he led cross-functional teams responsible for delivering strategic software initiatives across sales, marketing, operations, and clinical care environments.
Since launching his own home care business in 2020, Howard has applied those same enterprise strategies to scale rapidly, achieving double-digit growth year over year. Custom CRM Magic reflects this hands-on success: a powerful system shaped by his real-world application of automation, data-driven decision-making, and customer-first strategy.
Today, Custom CRM Magic is more than a business solution—it’s a proven case study in how the right technology, combined with the right strategy, can drive remarkable business growth. Howard’s journey is a powerful testament to how Custom CRM Magic can transform a business.