Who We Are
At Custom CRM Magic, we specialize in building custom CRM solutions that help business run smarter, scale faster, and serve customers better. We blend years of technical expertise, entrepreneurial insight, and hands-on industry experience to create solutions that work in the real world.
Why Choose Custom CRM Magic?
We don’t just build a CRM we create a comprehensive strategy designed around your business in a single powerful tool that you can arm every team member with. Every system we deliver captures your brand voice, adapts to your workflows, and integrates seamlessly with your additional tools and team.
Built by a Business Owner for Business Owners
Our solution is based on real-world success.
Strategic, Scalable Solutions
Designed to grow with you.
Simple, User-Friendly Design
Easy to use and intuitive.
Ongoing Partnership
We’re here to support you every step of the way.
Meet the Founder: Howard Stein
Howard Stein is the founder of Custom Magic CRM and a successful entrepreneur who scaled a Home Helpers franchises using these tools and CRM principles that her now empowers his clients with.
With more than two decades of experience in enterprise technology, Howard previously held leadership roles at major Fortune 500 companies, overseeing global product strategy, digital system integrations, and customer experience platforms. In his last corporate role, he led cross-functional teams responsible for delivering strategic software initiatives across sales, marketing, operations, and clinical care environments.
Since launching his own home care business in 2020, Howard has applied those same enterprise strategies to scale rapidly, achieving double-digit growth year over year. Custom CRM Magic reflects this hands-on success: a powerful system shaped by his real-world application of automation, data-driven decision-making, and customer-first strategy.
Today, Custom CRM Magic is more than a business solution—it’s a proven case study in how the right technology, combined with the right strategy, can drive remarkable business growth. Howard’s journey is a powerful testament to how Custom CRM Magic can transform a business.
A Custom CRM That Scales With You
Schedule your demo today and see how businesses across industries streamline operations and boost customer relationships with Custom CRM Magic.